Viral marketing : concepts and cases

Taher, Nasreen (ed.)

Viral marketing : concepts and cases - Hyderabad: ICFAI University Press 2007 - vi, 221p., ind. 23 cm x 15 cm

8131407667


Axe effects in the US
bracing for backlash
cases
electronic word of mouth
listening to online WOM
online advertising
online social and business networking communities
P and G
viral and buzz marketing
word of mouth

658.8 / VIR
Copyrights © MICA KEIC (Knowledge Exchange and Information Centre) 2018. All Right Reserved.

web counter                                    
                                    

Powered by Koha