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Effective advertising

Suresh, K. (ed.) Balakrishna, A. V. (ed.)

Effective advertising - Hyderabad: The ICFAI University Press 2007 - xii, 204p., ind. 23 cm x 16 cm

ISBN: 8131408167

Subjects--Topical Terms:
campaign
case studies
creating inspired advertising across categories
DVRs
effective advertising
integrated marketing communication agency
online advertising

Dewey Class. No.: 659.1 / EFF

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