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Services marketing : a multi-dimensional approach

Rao, Pramod (ed.)

Services marketing : a multi-dimensional approach - Hyderabad: ICFAI University Press, 2007. - x, 252p., ind. 23 cm x 16 cm

ISBN: 8131408248

Subjects--Topical Terms:
marketing
service industries

Dewey Class. No.: 658.804 / SER

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