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Marketing of high-tech products and services

Suresh, K. (ed,)

Marketing of high-tech products and services - Hyderabad: ICFAI University Press 2007 - ix, 259p., ind. 23 cm x 16 cm

ISBN: 813141191X

Subjects--Topical Terms:
branding significance
cases
commercializing
creating a buzz for marketing
early adoptioncollaborative structure
hi tech maketing
innovation as a brand attribute
launch business

Dewey Class. No.: 658.8 / MAR

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