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Integrated marketing communication : concepts and cases

Gopalkrishnani, P. S. (ed.)

Integrated marketing communication : concepts and cases - Hyderabad: The ICFAI Univeristy Press 2008 - x, 188p., ind. 23 cm x 16 cm

ISBN: 8131413993

Subjects--Topical Terms:
cases
customers
dynamic communication model
IMC
IMC in building brand trust
integrated communication
rural communication
service communication challenges

Dewey Class. No.: 658.802 / INT

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