Normal view MARC view ISBD view

Marketing and branding : the indian scenario

Kumar, S. Ramesh

Marketing and branding : the indian scenario by S. Ramesh Kumar - New Delhi: Pearson Education 2006 - xiv, 482p., ref., ind. 24 cm x 16 cm

ISBN: 8131700976

Subjects--Topical Terms:
brand
brand related strategies
branding
loyalty
marketing
marketing communication
marketing strategies
pricing dimensions
promotion
retailing

Dewey Class. No.: 658.827 / KUM

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)