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Selling today : creating customer value

Manning Gerald L.

Selling today : creating customer value by Gerald L. Manning and Barry L. Reece - 9th ed. - New Delhi: Pearson Education 2007 - xxix, 527p., app., glos., ind. 26 cm x 20 cm

ISBN: 8131706842

Subjects--Topical Terms:
buyer bahviour
communication style
customer strategy
personal selling philosophy
presentation strategy
product strategy
relationship strategy
selling

Dewey Class. No.: 658.85 / MAN

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