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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald Baack - 3rd ed. - New Delhi: Prentice-Hall of India Privet Limited 2007 - 537p., ind. 28 cm x 22 cm

ISBN: 8131709965

Subjects--Topical Terms:
advertising management
buyer behaviour
consumer promotion
corporate image and brand management
customer relationship
design
IMC advertising tools
integrated marketing communications
integration tools
internet marketing
media selection
personal selling
promotional tools
small business
sponsorship programs
trade promotion

Dewey Class. No.: 659.1 / CLO

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