Global marketing : a decision oriented approach
Svend Hollensen
Global marketing : a decision oriented approach by Svend Hollensen - 3rd ed. - New Delhi: Dorling Kindersley 2007 - xxxix, 717p., ind. 26 cm x 20 cm
8131711951
case studies
communication decision
cross culture sales negotiations
e marketing
export modes
global marketing
intermediate entry modes
market entry strategies
marketing research
political and economic environment
pricing decision
sociocultural environment
658.8 / HOL
Global marketing : a decision oriented approach by Svend Hollensen - 3rd ed. - New Delhi: Dorling Kindersley 2007 - xxxix, 717p., ind. 26 cm x 20 cm
8131711951
case studies
communication decision
cross culture sales negotiations
e marketing
export modes
global marketing
intermediate entry modes
market entry strategies
marketing research
political and economic environment
pricing decision
sociocultural environment
658.8 / HOL