Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman
Moskowitz, Howard R.
Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman - Delhi: Pearson Education South Asia 2007 - xvi, 252p., ind. 24 cm x 16 cm
8131713741
bridging cool design with hot science
dialing up delicious
Hewlett Packard shift gears
marketing
new products
public communications
Rubik's cube of consumer electronic innovation
658.8 / MOS
Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman - Delhi: Pearson Education South Asia 2007 - xvi, 252p., ind. 24 cm x 16 cm
8131713741
bridging cool design with hot science
dialing up delicious
Hewlett Packard shift gears
marketing
new products
public communications
Rubik's cube of consumer electronic innovation
658.8 / MOS