Marketing research : an international approach

Schmidt, Marcus J.

Marketing research : an international approach by Marcus J. Schmidt and Svend Hollensen - New Delhi: Dorling Kindersley 2007 - 629p., bib., ind. 24 cm x 19 cm

8131715191


cluster analysis
data mining
discriminate analysis
focus group
international
marketing research
observation and tracking methods
online
positioning the product
profiling customers
qualitative methods
qualitative research
scaling
survey and questionnaire

658.83 / SCH
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