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Marketing strategies

Majumdar, Ramanuj

Marketing strategies by Ramanuj Majumdar - Bombay: Allied Publishers Limited 1996 - xiv, 221p., ind. 25 cm x 18 cm

ISBN: 8170234387

Subjects--Topical Terms:
changing scenario
different sectors
differentiation strategies
emerging challenges
global trends
Indian market
India's export performance
marketing implications
new economic policies
new thrust areas
strategic marketing planning
traits of marketing

Dewey Class. No.: 658.802 / MAJ

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