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Financial services direct marketing

Martin, Tony

Financial services direct marketing by Tony Martin - England: McGraw-Hill Book Co. 1991 - x, 327p., bib., glos., ind. 25 cm x 19 cm

ISBN: 0077073851

Subjects--Topical Terms:
administration
affinity group
budget
current statistics and attitudes
database marketing
direct mail
direct marketing
financial control
financial services industries
legislation
market intelligence
marketing
outside services
power of press
promotion
research testing
success
television advertisement

Dewey Class. No.: 332.10688 / MAR

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