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Marketing audit checklists : a guide to effective marketing resource realization

Wilson, Aubrey

Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson - 2nd ed. - England: McGraw-Hill Book Company 1993 - xxiv, 283p., bib., ind. 25 cm x 20 cm - Marketing for professionals series .

ISBN: 0077077601

Subjects--Topical Terms:
buying process
company performance
cross-selling
customer marketing
information
marketing audits
marketing strategy
packaging
perceptions
planning
pricing
salesforce
service business
service element
service financial information

Dewey Class. No.: 658.802 / WIL

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