Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
Ozimek, John
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek - London: McGraw-Hill Book Co. 1993 - xiv, 268p., app., ref., ind. 23 cm x 16 cm
0077077660
classifications
complicated measures
database marketing
direct marketing
future
geodemogaphics
loyalty-new direction
marketing management
simple measurement
658.84 / QZI
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek - London: McGraw-Hill Book Co. 1993 - xiv, 268p., app., ref., ind. 23 cm x 16 cm
0077077660
classifications
complicated measures
database marketing
direct marketing
future
geodemogaphics
loyalty-new direction
marketing management
simple measurement
658.84 / QZI