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Strategic alliances: building network relationships for mutual gain

Shiva Ramu, S.

Strategic alliances: building network relationships for mutual gain by S. Shiva Ramu - New Delhi: Response Books 1997 - 204p., ref., bib., ind. 22 cm x 14 cm

ISBN: 817036583X

Subjects--Topical Terms:
functional alliances
managing alliances
marketing
networks
RandD
strategic business alliances
theories

Dewey Class. No.: 658.16 / SHI

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