Strategic marketing : a European approach
Lambin, Jean-Jacques
Strategic marketing : a European approach by Jean-Jacques Lambin - England: McGraw-Hill Book Company 1993 - xv, 539p., bib., ind. 24 cm x 16 cm - Marketing for professionals series .
0077077954
buyer choice behaviour
buyer's response behaviour
distribution channel
macro-marketing environment
market economy
market segmentation
needs satisfaction
product life cycle
strategic communication
strategic planning
strategic pricing
658.8094 / LAM
Strategic marketing : a European approach by Jean-Jacques Lambin - England: McGraw-Hill Book Company 1993 - xv, 539p., bib., ind. 24 cm x 16 cm - Marketing for professionals series .
0077077954
buyer choice behaviour
buyer's response behaviour
distribution channel
macro-marketing environment
market economy
market segmentation
needs satisfaction
product life cycle
strategic communication
strategic planning
strategic pricing
658.8094 / LAM