Forensic marketing : the professional's guide to optimising results from marketing communication
Barrett, Gavin
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett - Maidenhead: Mcgraw-Hill Book Co. 1995 - xxi, 204p., bib., ind. 24 cm x 16 cm
0077079000
advertising
below the line literature
communication in marketing
corporate image
geodemographic segmentation
marketing research
media
new technology
productive advertising
public relations
relationship marketing
telemarketing
658.8 / BAR
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett - Maidenhead: Mcgraw-Hill Book Co. 1995 - xxi, 204p., bib., ind. 24 cm x 16 cm
0077079000
advertising
below the line literature
communication in marketing
corporate image
geodemographic segmentation
marketing research
media
new technology
productive advertising
public relations
relationship marketing
telemarketing
658.8 / BAR