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Services marketing : the Indian experience

Shankar, Ravi (ed.)

Services marketing : the Indian experience - Delhi: Manas Publications 1993 - xiii, 522p., ind. 26 cm x 16 cm

ISBN: 8170490596

Subjects--Topical Terms:
communication and information services
education
extension service
financial
media
professional services
public services
religious services
service marketing
tourism
training
transportation
travel

Dewey Class. No.: 658.804 / SER

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