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Multi-channel marketing : maximum market share with an integrated marketing strategy

Tynan, Kevin, B.

Multi-channel marketing : maximum market share with an integrated marketing strategy by Kevin B. Tynan - New Delhi:: Vision Books Pvt Ltd. 1994 - xiv, 224p., ind. 23 cm x 15 cm

ISBN: 8170941814

Subjects--Topical Terms:
advertising options
battling the giants
changing role of ad agency
customer relationships
database
direct mail
event marketing
integrated marketing
integrated marketing strategy
limitations of advertising
making money
manipulating media
medium
pr programs
promotion
tips

Dewey Class. No.: 658.802 / TYN

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