Valuing your customers : from quality information to quality relationships through database marketing

Jenkinson, Angus

Valuing your customers : from quality information to quality relationships through database marketing by Angus Jenkinson - England: McGraw-Hill Book Company 1995 - xiv, 371p., glo., bib., ind. 23 cm x 15 cm

0077079507


creativity
culture
data
database marketing
development ideas
economics
health warning
people
service in sales
statistics
technologies
tools
total quality management
trends

658.8 / JEN
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