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Marketing is business : insights for the 21st century

Vieira, Walter E.

Marketing is business : insights for the 21st century by Walter E. Vieira - New Delhi: Vision Books 2002 - 268p. 23 cm x 15 cm

ISBN: 8170945178

Subjects--Topical Terms:
communication
control of operation
convenience
cost to the customer
ethical issues
marketing
service and customer satisfaction
strategic marketing
ustomer value

Dewey Class. No.: 658.8 / VIE

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