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Television advertising and consumer response : children buying behaviour

Kapoor, Neeru

Television advertising and consumer response : children buying behaviour by Neeru Kapoor - 1st ed. - New Delhi: Mittal Publications 2003 - xv, 226p., app., bib., ind. 22 cm x 14 cm

ISBN: 8170999014

Subjects--Topical Terms:
advertising
buying behaviour
children
communication effects
consumer response
marketing
parent child interaction
television

Dewey Class. No.: 659.143 / KAP

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