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The art of the brand : the ten commandments of strategic design

Sen Gupta, S. R.

The art of the brand : the ten commandments of strategic design by S. R. Sen Gupta - Bombay: Rupa and Co. 1995 - xvii, 160p., ind. 23 cm x 15 cm

ISBN: 8171693090

Subjects--Topical Terms:
commandments of strategic design
consumption
individual profile

Dewey Class. No.: 658.827 / SEN

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