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The business of marketing

Varadarajan, P. Rajan (ed.)

The business of marketing - Bombay: Jaico Publishing House 1995 - xiv, 366p., ib., ind. 24 cm x 16 cm

ISBN: 8172244126

Subjects--Topical Terms:
competitive posture
constructs
marketing management
marketing mix
marketing strategy
models
research
tactical approaches

Dewey Class. No.: 658.8 / VAR

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