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Marketing of service

Verma, Harsh V

Marketing of service by Harsh V. Verma - New Delhi: Global Business Press 1993 - xii, 156p. 25 cm x 16 cm

ISBN: 8172400381

Subjects--Topical Terms:
customer
marketing mix
product
service promotion
services marketing mix

Dewey Class. No.: 658 / VER

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