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Commonsense direct marketing

Bird, Drayton

Commonsense direct marketing by Drayton Bird - 2nd ed. - New Delhi: Abhinav Pub. Ind. Pvt. Ltd. 1994 - 347p., ind. 25 cm x 16 cm

ISBN: 8172400446

Subjects--Topical Terms:
choosing agency
commonsense
creative work
direct marketing
evaluate results
media
planning
positioning
research
test

Dewey Class. No.: 658.84 / BIR

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