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Marketing services: competing through quality

Berry, Leonard L.

Marketing services: competing through quality by Leonard L. Berry and A. Parasuraman - New York: Free Press 1991 - xi, 212p., ind. 24 cm x 16 cm

ISBN: 002903079X

Subjects--Topical Terms:
customer service
customer's expectations
marketing
service industries
services marketing

Dewey Class. No.: 658.804 / BER

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