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Managing cultural differences for competitive advantage

Hoecklin, Lisa Adent

Managing cultural differences for competitive advantage by Lisa Adent Hoecklin - Hyderabad: University Press Ltd. 2000 - x, 138p., app., ind. 24 cm x 16 cm

ISBN: 8173711119

Subjects--Topical Terms:
across cultures
advertising across cultures
case study
cultural impact
culture
fons trompenaar's researech
human resources
strategic value

Dewey Class. No.: 306 / HOE

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