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Successful branding

Choudhury, Pran K.

Successful branding by Pran K. Choudhury - Hyderabad: Universities Press Limited 2000 - xii, 151p. 25 cm x 17 cm

ISBN: 8173713618

Subjects--Topical Terms:
bequity
brand managment
branding
branding power
creating brands
image
management
positioning
product
re positioning

Dewey Class. No.: 658.827 / CHO

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