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Marketing research

Pati, Debashis

Marketing research by Debashis Pati - Hyderabad: Universities Press (India) Pvt. Ltd. 2002 - x, 686p., ind. 24 cm x 18 cm

ISBN: 8173714150

Subjects--Topical Terms:
analysis
consumer promotional research
marketing research
questionnaires
scales

Dewey Class. No.: 658.83 / PAT

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