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Public relations for your business

Jefkins, Frank

Public relations for your business by Frank Jefkins - New Delhi: Excel Books 1995 - 189p., app., ind. 21 cm x 14 cm

ISBN: 8174460268

Subjects--Topical Terms:
advertising
communicate with employee
community
consultancy
corporate identity
corporate image
crisis
deal with reporters interviewers
educate the market
export
financial relations
good customers relations
in-house pr department
marketing
media coverage
opinion leader
political
PR
research
sponsorship

Dewey Class. No.: 659.2 / JEF

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