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Servies marketing : the Indian perspective

Shanker, Ravi

Servies marketing : the Indian perspective by Ravi Shanker - 1st ed. - New Delhi: Excel Books 2002 - xv, 656p. 18 cm x 24 cm

ISBN: 8174462678

Subjects--Topical Terms:
education and extension services
finance services
health care services
information technology and communication service
media services marketing
professional services
public services
service marketing
tourism and travel services
transportation and logistics service

Dewey Class. No.: 658.804 / SHA

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