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Marketing management : text and cases

Jayachandran, S.

Marketing management : text and cases by S. Jayachandran - New Delhi: Excel Books 2004 - xiv, 505p., ind. 25 cm x 18 cm

ISBN: 8174463631

Subjects--Topical Terms:
buying behaviour
case studies
communication
consumer behviour
corporate strategies planning
forecasting market demand
industrial marketing
market positioning
marketing
marketing channels
MNCs strategies
personal selling
pricing decision
product decision
relationship marketing
segmentation

Dewey Class. No.: 658.802 / JAY

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