Normal view MARC view ISBD view

International marketing

Vasudeva, P. K.

International marketing by P. K. Vasudeva - 2nd ed. - New Delhi: Excel Books 2004 - xix, 571p., glos., bib., ind. 24 cm x 18 cm

ISBN: 8174463879

Subjects--Topical Terms:
cooperative strategies
export management
financial environment and decision making
foreign markets
functional approaches
international marketing and trade theories
marketing environment
marketing research
pricing policy
product policy and planning
promotional management and advertising
risk management
sales policy

Dewey Class. No.: 658.8 / VAS

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)