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Marketing sense : a practitioner's approach to marketing

Datta, Saroj

Marketing sense : a practitioner's approach to marketing by Saroj Datta - New Delhi: Excel Books 2005 - xix, 261p., app., ind. 24 cm x 18 cm

ISBN: 8174464336

Subjects--Topical Terms:
channel management
competitor analysis
consumer buying behaviour
delivering customer value
integrated marketing communication
managing the product
market oriented strategies
marketing
price
satisfaction
segmenting

Dewey Class. No.: 658.8 / DAT

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