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Brand management : text and cases

Verma, Harsh V.

Brand management : text and cases by Harsh V. Verma - 2nd ed. - New Delhi: Excel Books 2011 - xv, 477p., ind. 24 cm x 18 cm

ISBN: 8174464808

Subjects--Topical Terms:
brand
competition
consumer
equity
evolution
extensions
inside and outside
positioning
strategy

Dewey Class. No.: 658.827 / VER

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