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Advertising : an IMC perspective

Murthy, S. N.

Advertising : an IMC perspective by S. N. Murthy and U. Bhojanna - 1st ed. - New Delhi: Excel Boos 2007 - xiii, 418p., glos., bib., ind. 24 cm x 18 cm

ISBN: 8174465340

Subjects--Topical Terms:
advertising agencies
advertising objects and budgeting
communication process
consumer behaviour
direct marketing
event management
IMC in marketing process
marketing communication organisations
media planning
message and creativity
personal selling
public relation
sales promotion
source, message and channel factor
support media
web advertising

Dewey Class. No.: 659.1 / MUR

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