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Advertising : the social ad challenge

Chauhan, Meenakshi R.

Advertising : the social ad challenge by Meenakshi R. Chauhan - 1st ed. - New Delhi: Anmol publications Pvt. Ltd. 1998 - 156p., bib. 22 cm x 15 cm

ISBN: 8174881050

Subjects--Topical Terms:
advertising
advertising history
audience perception
India
social advertising

Dewey Class. No.: 659.1 / CHA

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