How to produce successful advertising
Farbey, A. D.
How to produce successful advertising by A D Farbey - New Delhi: Kogan Page India Pvt. Ltd. 1996 - 172p., ref., ind. 22 cm x 18 cm
8175540605
advertising
advertising message
agencies
budget
buy media
evaluating the effects
how to do
how to operate
plan
production
recruitment advertising
select media
selecting suppliers
setting objectives
strategy
target
659.1 / FAR
How to produce successful advertising by A D Farbey - New Delhi: Kogan Page India Pvt. Ltd. 1996 - 172p., ref., ind. 22 cm x 18 cm
8175540605
advertising
advertising message
agencies
budget
buy media
evaluating the effects
how to do
how to operate
plan
production
recruitment advertising
select media
selecting suppliers
setting objectives
strategy
target
659.1 / FAR