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Cross cultural business behaviour : marketing, negotiating and managing across cultures

Gesteland, Richard R.

Cross cultural business behaviour : marketing, negotiating and managing across cultures by Richard R. Gesteland - 1st ed. - New Delhi: Viva Books Pvt., Ltd. 2000 - 285p., resource list 24 cm x 16 cm

ISBN: 817649156X

Subjects--Topical Terms:
business behaviour
cross cultural
formal
internation negotiator profiles
marketing across
monochronic
relationship focused
reserved

Dewey Class. No.: 658.865 / GES

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