Managing new products : using the MAP system to accelerate growth
Kuczmarski, Thomas D.
Managing new products : using the MAP system to accelerate growth by Thomas D. Kuczmarski - 3rd ed. - New Delhi: Viva Books Privet Limited 2002 - xv, 274p., ind. 24 cm x 15 cm
8176492485
attitude
diagnostic audit
map
motivating
new product blueprint
new products
people
plan
process
strategy
658.575 / KUC
Managing new products : using the MAP system to accelerate growth by Thomas D. Kuczmarski - 3rd ed. - New Delhi: Viva Books Privet Limited 2002 - xv, 274p., ind. 24 cm x 15 cm
8176492485
attitude
diagnostic audit
map
motivating
new product blueprint
new products
people
plan
process
strategy
658.575 / KUC