High performance interactive marketing : new techniques and technologies for winning and keeping customers
Ryan, Christopher
High performance interactive marketing : new techniques and technologies for winning and keeping customers by Christopher Ryan, foreword by Denny Hatch - 1st ed. - New Delhi: Viva Books Privet Limited 2002 - xviii, 294p., glos., ind. 24 cm x 16 cm
8176492493
cultural
database marketing
e branding and positioning
e commerce
interactive marketing
marketing event
mart web marketing
new communication model
sales
strategies
television in the interactive era
traditional media
virtual reality
658.8 / RYA
High performance interactive marketing : new techniques and technologies for winning and keeping customers by Christopher Ryan, foreword by Denny Hatch - 1st ed. - New Delhi: Viva Books Privet Limited 2002 - xviii, 294p., glos., ind. 24 cm x 16 cm
8176492493
cultural
database marketing
e branding and positioning
e commerce
interactive marketing
marketing event
mart web marketing
new communication model
sales
strategies
television in the interactive era
traditional media
virtual reality
658.8 / RYA