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Protecting the brand

Franklin, Talcott J.

Protecting the brand by Talcott J. Franklin - New Delhi: Viva Books Private Limited 2005 - 144p., app., ind. 22 cm x 14 cm

ISBN: 8176499994

Subjects--Topical Terms:
brand protection
brand strategy
brand use rules
brands principles
family
trademark friends

Dewey Class. No.: 658.827 / FRA

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