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Effective public relations : a practical approach

Shelburne, Merry

Effective public relations : a practical approach by Merry Shelburne - 2nd ed. - New Delhi: Biztantr 2003 - ix, 314p., glos., ind. 27 cm x 20 cm

ISBN: 8177223739

Subjects--Topical Terms:
advertising
broadcasting media
communication works
crisis managent
cyber PR
direct mail
media alerts
news release
PR capaing
PR job
PR role
public relations
public service annoucement
training
understanding media

Dewey Class. No.: 659.2 / SHE

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