Media organisation management (balancing on the wire : the art of managing media organisations)
Redmond, James
Media organisation management (balancing on the wire : the art of managing media organisations) by James Redmond and Rober Trager - 2nd ed. - New Delhi: Biztantra 2004 - vil, 452p., ref., ind. 27 cm x 20 cm
817722431X
advertising
American media model
communication and power
contract and employment law
electronic media
finance
human influences
law and the media manager
leadership
media environment
media manager skills development
organisation decline
302.23 / AAK
Media organisation management (balancing on the wire : the art of managing media organisations) by James Redmond and Rober Trager - 2nd ed. - New Delhi: Biztantra 2004 - vil, 452p., ref., ind. 27 cm x 20 cm
817722431X
advertising
American media model
communication and power
contract and employment law
electronic media
finance
human influences
law and the media manager
leadership
media environment
media manager skills development
organisation decline
302.23 / AAK