Marketing research
Parasuraman, A.
Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. - New Delhi: Biztantra 2004 - xxiii, 683p., glos., ind. 27 cm x 21 cm
8177225146
communicating with research users
data analysis
data collection
experimentation
marketing research
primary data collection
process
qualitative research
questionnaire design
sampling foundation
secondary data
types
using geographic information systems
658.83 / PAR
Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. - New Delhi: Biztantra 2004 - xxiii, 683p., glos., ind. 27 cm x 21 cm
8177225146
communicating with research users
data analysis
data collection
experimentation
marketing research
primary data collection
process
qualitative research
questionnaire design
sampling foundation
secondary data
types
using geographic information systems
658.83 / PAR