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Consumer behaviuor : a strategic approach

Assael, Henry

Consumer behaviuor : a strategic approach by Henry Assael - New Delhi: Biztantra 2005 - xxvii, 673p, ill 26 cm x 20 cm

ISBN: 8177225219

Subjects--Topical Terms:
attitude development
brand loyalty
consumer behaviour
consumer decision making
demographic and social class
group communications
group cultural influence
household decision
market segmentation
marketing action
marketing communications
micromarketingconsumer rights

Dewey Class. No.: 658.8342 / ASS

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