Marketing research : an applied orientation
Malhotra, Naresh K.
Marketing research : an applied orientation by Naresh K. Malhotra - 5th ed. - New Delhi: Pearson Education in South Asia 2006 - 741p., app., notes, ind. 28 cm x 21 cm
8177583891
analysis
correlation and regression
data collection
factor
marketing research
preparation
preparation and presentation
research design formulation
sample design and procedures
scaling and conjoint
658.83 / MAL
Marketing research : an applied orientation by Naresh K. Malhotra - 5th ed. - New Delhi: Pearson Education in South Asia 2006 - 741p., app., notes, ind. 28 cm x 21 cm
8177583891
analysis
correlation and regression
data collection
factor
marketing research
preparation
preparation and presentation
research design formulation
sample design and procedures
scaling and conjoint
658.83 / MAL