Marketing metrics : 50+ metrics every executive should master
Marketing metrics : 50+ metrics every executive should master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
- New Delhi: Pearson Education 2006
- xvi, 359p., bib., endnote, ind. 24 cm x 18 cm
8177584901
advertising media and web metrics
customer profitability
finance
margins and profits
marketing metrics x-ray
marketing research
mathematical models
pricing strategy
product and portfolio management
promotion
sales force and channel management
share of hearts, mind and markets
658.83 / MAR
8177584901
advertising media and web metrics
customer profitability
finance
margins and profits
marketing metrics x-ray
marketing research
mathematical models
pricing strategy
product and portfolio management
promotion
sales force and channel management
share of hearts, mind and markets
658.83 / MAR